It’s not just the Prosciutto Burger on the menu.
It’s been over a month now that our Japanese-speaking journalist Ikuna Kamezawa landed in Spain, and after trying the local ramen, she decided to visit McDonald’s to find out how different it was from what she had. used to living at home.
From what she had heard, one thing she had to try at McDonald’s in Spain was the Prosciutto burger. However, after visiting a few branches of the chain, she couldn’t find it anywhere on the menu.
After doing some research online, Ikuna discovered that the Prosciutto Burger is part of the chain morning menu. However, there was a problem with this, because most McDonald’s branches in Spain are only open from noon or 1:00 p.m.
Ikuna was surprised by the late opening time, but after talking to her friend Pablo, she learned he was all because of Spanish way of life. Pablo’s daily weekday schedule, for example, looks like this:
8:00 am Wake up
9:30 am Go to work
2 p.m. – 4:30 p.m. Lunch break (lunch, nap, etc.)
7:00 p.m. Departure from work
9:30 p.m. Dinner
▼ Pablo describes himself as “a typical Spaniard”.
On weekends, Pablos’ schedule looks like this:
10:00 am Wake up
10:30 am Breakfast
1:30 p.m. to 2 p.m. Light meal before lunch
2:00 p.m. Lunch
3:30 p.m. Nap
6:00 p.m. Light meal before dinner
8:30 p.m. Dinner
11:00 p.m. – 3:00 a.m. Going out to a bar with friends
For Pablo, and many people in Spain, everyday life revolves around food, and meals often extend until late at night. This is certainly a far cry from what Ikuna is used to in Japan, especially since the sun sets about two hours earlier in its home country in summer, which means meals are eaten much earlier. than in Spain.
That’s why, if you go to McDonald’s even after it opens at noon in Spain, you’ll find it pretty empty like that.
If Ikuna wanted to get her hands on a Prosciutto Burger, she was going to have to do a little planning, as the McDonald’s branches near her all opened at “正午” (“noon”).
▼ Ikuna may be in Spain, but her phone language is still Japanese.
His research revealed that only one in five or six branches in major Spanish cities will open before noon, so Ikuna would have to target one of them to find that elusive Prosciutto Burger. After more searching, Ikuna finally found one in Madrid that wasn’t too far from her, so she left on the trip hungry and dreaming of cured ham.
▼ Finding a McDonald’s open before noon was in itself a major achievement, but Ikuna now had to navigate the touchscreen ordering system.
▼ Of course, however, when she browsed through the menu, she found a side panel with the option “Breakfast”.
Hitting the “Breakfast” button opened up a plethora of choices, some of which she had never seen before. However, she was here for the Prosciutto Burger, listed here as “Tentación Ibérica“, so she chose that …
▼… and found that it came with a free drink, so she opted for green tea.
The burger came in at 2.95 euros (US $ 3.42) which wasn’t bad considering it came with a free drink. You can also add sides for an additional fee, and Ikuna opted for an apple to refresh her palate at the end of the meal.
▼ It’s time to enjoy a McDonald’s breakfast in Spain!
To Ikuna, it seemed odd that she was given a packet of sugar with her green tea, but hey – whatever floats on your boat. The Pickwick green tea was delicious, and she was happy that it came separately in her cup of boiled water so that she could adjust its strength to her liking.
Ikuna could barely contain her excitement as she unwrapped the main breakfast star, and she was immediately impressed by the look of the buns, which were made in the same rustic style as French bread.
Looking inside, she saw that there weren’t any fancy ingredients to make the meat dirty here – it just contained a few slices of prosciutto and a little sauce.
Ikuna has always been a fervent adage of the saying “simple is better“, and this burger was a great testament to that. The buns were slightly crunchy and they tasted fresh and greedy, helping to carry the salty flavor of the prosciutto and the slight acidity of the tomato-based sauce to perfection.
▼ Ikuna could have eaten another one, and she says she prefers it to anything on the morning menu at McDonald’s in Japan.
Ikuna held back his temptation to order another prosciutto burger and instead polished his apple wedges, which were served in a very cute wrapper.
The pre-cut apples were surprisingly fresh and crunchy, and Ikuna believes McDonald’s Japan would do well to add them to their morning menu as well.
As Ikuna reflected on the differences between McDonald’s in Spain and Japan, she discovered that according to the “Big Mac Index”, This index is very important to assess the economies of different countries, a Big Mac in Spain costs 4.65 euros, which is equivalent to about 599 yen. Compared to Japan’s 390 yen for a Big Mac, it turns out that McDonald’s in Spain is quite expensive in comparison.
A Big Mac set in Spain costs well over 1,000 yen, which is significantly more than in Japan, where the same set costs 600 yen. The main difference found by Ikuna is that she doesn’t feel that McDonald’s is a “cheap restaurant” like in Japan, and perhaps because of this, the number of stores in Spain is also relatively small.
▼ At Maccas in Spain you can even order Beer, which makes it look more like a casual restaurant than a fast food restaurant.
Priced at 2.65 euros, it’s actually the beer that endlessly reminds Ikuna of the golden arches of Spain, and when she adds chicken and fried potatoes, it’s almost like enjoying her own. izakaya.
When she returns to Japan, she will have a few things to teach our other McDonald’s reporters… and how to make a senbero at home, the Spanish way!