Japan Airlines and Malaysia Airlines sign multi-year architecture contract with ATPCO

Oneworld Alliance members choose Architect to streamline their individual pricing strategies.

Dulles, Virginia, USA – ATPCO announced today that two carriers in Asia-Pacific, Japanese Airlines and Malaysia Airlines, have each signed individual multi-year agreements with ATPCO for its first pricing tool, Architect. Every airline has been drawn to the tool’s next-generation capabilities and features that reimagine traditional fare management and fare ranking processes, enabling airlines to move from fare management to strategy management. pricing.

Japan Airlines selected Architect after quickly recognizing the efficiency of fare workflows and ATPCO’s continued investment in providing cutting-edge fare management innovation. Of particular interest to Japan Airlines was the Total Price feature, which displays a complete picture of fares flight buyers see in the market, including the breakdown of taxes, surcharges and transportation costs. Architect assembles this content automatically and calculates the “total price”. With this enhanced functionality of Architect, airlines can manage their pricing strategies at scale throughout the workflow using Total Price.

Without the total price, pricing analysts frequently make strategic decisions with incomplete data, which can lead to errors, inaccurate analysis, delayed time to market, and missed revenue opportunities. With Architect aggregating data into a single calculation, analysts can now focus on maximizing revenue with faster access to the data they need and a more accurate view of the prices their clients see in shopping results. across all sales channels.

“Architect’s functionality allows our pricing analysts to see both the full picture or just the details needed to make pricing decisions with just a few clicks.” said Masanori MiyajimaVP Marketing Strategy at Japan Airlines. “Architect displays the most accurate real-time view of any rate on the market. Architect’s enhanced functionality is exactly what Japan Airlines needs to compete in the market.

Izham Ismailadded Malaysia Airlines Group Chief Executive, “ATPCO’s customer service and Architect’s user-friendliness, along with the automation of the tool, is what sealed the deal. The flexibility offered and the ability to customize allows us to see what we need to see “, while allowing us to streamline the implementation of our pricing strategy. We were able to be up and running in just a few weeks and are already benefiting from the clearer data provided by Architect.”

“As the industry continues to recover from the effects of the pandemic, more and more airlines have the time and money to invest in solutions that help accelerate their recovery. Asian carriers have been particularly affected by COVID-19, with many countries implementing some of the strictest measures to combat the pandemic. We are happy to see the other side of the situation and to work with carriers like Japan Airlines and Malaysia Airlines to help them. to remain competitive in the market, said Sam LauHead of Sales & Partner Success – APAC, at ATPCO.

ATPCO continues to partner with all airlines, including Japan Airlines and Malaysia Airlines, to continually add new features and functionality to support its partners’ efforts to achieve pricing excellence.