BMF signs as the go-to global social media and PR agency for Japanese Airlines. The agency will help JAL increase brand relevance through increased social following, engagement and reach; improve customer loyalty; arouse the preference of new customers; share valuable consumer information in real time; and keep JAL in the global media conversation. BMF will also spearhead Tokyo-based content ideation and production for the airline. “We look forward to partnering with BMF at this critical juncture to inject new energy into our social feeds and achieve meaningful results with leading media, inspiring brand loyalists and new customers to choose JAL,” said said Japan Airlines Vice President, CX, Data Analytics and Marketing Akira Mitsumasu.
New link picked up Madrid Tourist Board in the United States and Canada. The agency will spearhead promotion, public relations and marketing activities for the premium, corporate, association and incentive segments. In 2021, the city was awarded the title of World’s Leading Meetings & Conference Destination at the World Travel Awards for the third consecutive year. “The agency’s results-oriented approach and demonstrated excellence in the tourism industry will be key to bolstering our promotional efforts in the United States and Canada,” said Madrid City Councilor Tourism. , Almudena Maillo.
Haberman launches a communication campaign to Leave partner, a free resource to help Minnesotans quit smoking, chewing and vaping commercial tobacco products. “Keep Quitting” focuses on moments and situations familiar to people trying to quit smoking. The campaign, which launched June 13 across the state, is being promoted through a mix of video, social, digital signage, out-of-home and print performances. Haberman and Quit Partner work with more than 18 community publications to ensure the campaign reaches those most affected by tobacco-related trade disparities.